MichaelOdza

Embracing the Internet as a business since 1994 Key Skills Exceptional written, verbal and PowerPoint skills to persuade corporate boards, staff, industry conferences, sales prospects, radio/TV/blog public, and even Congressional staff Have marketed via PR and events (MTV), direct mail (subscriptions), print, radio, TV (consumers) and generated leads via social media, email, search and banner advertising for 10 years Hands-on, open leadership style rebuilt extraordinary team performance in crisis…Play different roles in teams as needed: focus, tough questions, finding common ground, brainstorming, decisions… Devoted to actionable metrics: A/B testing, web KPIs, Net Promoter Score, Excel…and to Innovation management approaches: stage gates or hurdles, project portfolio, customer-led, open, prototypes, fail forward, culture change.		Why not call or email now, while you're thinking of it? 505-470-1241 (mobile) michael@michaelodza.com Pronunciation guide: Odza rhymes with... "loads a" fun...or "loads a" talent...or "roads ahead" ...or... Selected Highlights P&L Revenue strategy and hands-on execution: Grew online revenue in industry top quartile for seven of eight years: set strategy, built online advertising sales teams. Segmented audience and conceived, launched, maintained growth in new services. Turned around failing project: When a consulting project in another business unit stalled, frustrating the Fortune 500 client, I asked for OK first, then proposed and sold client on a new model, lowering his cost (but earning us a higher actual net) and stayed with it. Client committed to future phases to exceed $1 million, plus the new project model I designed attracted new prospects. Added highly automated system for consumer interaction for content, community and action. The community used social network tools to solicit, refine and rally support for specific policies, forcing legislators to act, which helped reduce drunk driving. Software development: In my first week, incumbent vendor’s custom content management system (CMS) failed. I negotiated cuts in price and scope in order to focus them on stabilizing key functions. Meanwhile I negotiated a short-term contract with a competent Software As A Service vendor. I hired new team, initiated, spec’d, planned and project-managed on-time, on-budget launch of industry-leading, scalable CMS that exceeded original in scope (and stability). Industry standard statistics: The “usual suspects” dominated the rankings every year per industry association statistics despite anecdotal reports that upstarts were doing at least as well. I normalized the data and proved that upstarts were in fact doing even better with the resources they had. The industry eventually adopted my analysis.